Go-to-Market Results on the Road to Market Traction and Revenue

About


is a Go-to-Market firm guiding technology sellers seeking to provide a higher level of value to their clients. For our clients, market traction and revenue follow the value delivered. Over the years we have learned via experience, extensive interviewing, and focused research that buyers are longing for more out of their vendor partners and this goes well beyond merely aligning buying and selling processes. Buyers are trying to adapt and transform their businesses digitally to meet challenges and opportunities which require partners that are consultative, creative, resourceful, prepared, experienced, and knowledgeable about the buyer's business and the industry. Buyers are grateful for and willing to invest in partners with whom they can co-create solutions. Buyer Invested Selling delivers guidance and support for technology firms seeking to answer the call.

Our team has delivered go-to-market results across a wide spectrum of sellers, ranging from start-ups like Juniper Health to early-stage tech firms like Four51, Impact Health, and Xigent Solutions to well-established industry players such as Oracle, HP, Lawson, Collibra, and Information Builders.

Each seller possesses its own distinctive character and capabilities with which Buyer Invested Selling integrates to deliver results.

Services

The Buyer Invested Selling Suite is for technology-based sellers seeking to gain market traction and revenue. The suite encompasses a proven, customizable set of service modules. Each adheres to a consistent managed service delivery methodology. The modular approach ensures smooth implementation, seamless integration, flawless operation, and comprehensive management. They can be deployed individually or configured jointly to expedite and expand the achievement of market traction and revenue generation. See SOLUTIONS below for specific, comprehensive offers.

Click the icons below for a brief description of each module:

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Go-to-Market Consulting & Services

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Research First

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Business Acumen Skills Mastery

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Market/Competitive Intelligence

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Win/Loss Analysis

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Executive Access

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Go-to-Market Command Center

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Solutions

Buyer Invested Selling for the Community Bank/Credit Union Market
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Buyer Invested Selling
for the Community Bank/Credit Union Market


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Buyer Invested Selling for the Healthcare Market
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Buyer Invested Selling
for the Healthcare Market


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Meet The Team

Brett Norgaard - Founder, Chief Go-To-Market Consultant, Subject Matter Expert

Brett is the founder of Buyer Invested Selling. He leads and facilitates client engagements. Brett has a 30 year go-to-market career where he has designed, sold, positioned, and delivered world-class technology-based solutions into many verticals. Two of his managed IT service offerings were accorded upper right Magic Quadrant placement by Gartner. He has assembled a talented and experienced team of practitioners and advisors to deliver results for Buyer Invested Selling clients.

John Goetz - Partner, Consultant, Subject Matter Expert

John is a seasoned sales and business development leader. He is a subject matter expert on digital transformation supported by a 25 year successful track record in data management, AI, and automation with several technology market leaders across many verticals.

Jan Southern - Partner, Consultant, Subject Matter Expert

Jan has over 30 years professional experience as a consultant in the banking/credit union space. She provides keen insight for technology sellers seeking to implement transformative, co-created solutions. She has also consulted and is knowledgeable in the insurance and energy sectors.

Maureen O'Brien Wieser - Consultant, Subject Matter Expert

COO, United Prairie Bank

Maureen is a subject matter expert and practitioner in the banking industry and a contributor to client service delivery. She is adept at analyzing bank performance across all dimensions and identifying priority initiatives. She has held executive positions for three banks in her 30 year career.

Jennifer Waffensmith - Consultant, Researcher

Jennifer leads the primary and secondary research efforts and is responsible for the client service delivery and the portal. She has over 10 years of experience engaged in gathering, organizing, and analyzing competitive and market intelligence via online methods, extensive interviewing, and mystery shopping.

Benjamin Cooper - Web Developer, Data Scientist, AI Advisor

Geospatial data engineer, Colaberry, Inc.

Ben oversees the development of the website, portal and related administration. He is a data engineer, data scientist, developer, and advises the areas of data, data science, and AI.

Frank Troppe - Contributor, Advisor

Independent Sales Consultant to Korn Ferry, Author

Frank provides guidance to improve the performance of technology-based sales forces. He turns salespeople into rainmakers. He's authored a book on cross selling/up selling. He authored the book Cross Sell, Up Sell - Helping Your Customers Think Bigger published by Miller Heiman (Korn Ferry).

Lou Carbone - Contributor, Advisor

Experience Engineering Founder, MSU Masters CX Professor of Practice, Author

Lou provides thought leadership on delivering co-created experiences leading to superior solutions between buyers and sellers. Over an illustrious career, including coining the term 'Customer Experience', he has been a pioneer, innovator, and practitioner delivering results for some of the most well-known brands in business. He authored the book Clued In: How to Keep Customers Coming Back Again and Again published by FT Press.

Bill Young - Contributor, Advisor

Senior Sales Advisor and Director of Peak Alliances, Pivotal Advisors

Bill's entire career has been dedicated to the art and science of sales. He advises in the areas of sales leadership, revenue generation, business acumen, and the importance of practice.

Contact

Call or email us today to schedule a free consultation, inquire about services, or with any other questions. We look forward to working with you to deliver go-to-market results.